GEAW LP

The Revolution in Organizational Culture

UNLOCK THE GREAT EXPERIENCE @ WORK

Stop measuring perceptions once a year. Implement the EX Index—the continuous, real-time operating score for employee experience.

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The Flaw in the Foundation

Traditional certifications and annual surveys are built on limited data that hides your organization’s real pain points.

  • Static & Untimely: Culture is dynamic, but annual data is **months out-of-date**, leading to reactive, slow decisions.
  • Perception-Based: Measurement is based on **opinion and memory**, not the consistent, transactional experience employees actually live.
  • Lacks Operational Clarity: Scores offer no visibility into **HR service performance**—the real source of frustration (hiring, onboarding, support).
  • Limited Accountability: Data is insufficient to transform managers and HR into **active owners** of the employee experience.

It’s time for real-time EX governance.

The Only True Operational Measure of EX

The Employee Experience Index (EX Index) is built on the revolutionary VOICE framework, ensuring real-time, actionable insights.

VOICE FRAMEWORK

Voice of Internal Customer Experience

The EX Index is built on the VOICE framework—a structured methodology that captures feedback:

  • At every stage of the **Employee Life Cycle** (8 stages covered).
  • From **actual end-users** (employees, managers, candidates, trainees).
  • **Immediately** after each HR touchpoint (transactional surveys).
  • With clear **ownership assigned** to HR functions for accountability.

**Result:** A complete, 360° view of how employees experience HR and the entire organization.

WHAT IS THE EX INDEX?

Continuous, Real-Time Weighted Score
The Employee Experience Index is the **first true operational measure** of Employee Experience, producing a **1–5 Star rating** updated in real time.
  • Quality of hiring experience
  • Effectiveness of onboarding
  • Fairness of performance & rewards
  • Learning and development experience
  • Internal mobility journey
  • Well-being and HR service delivery
  • Exit experience
  • Overall engagement

**Dynamic, Data-driven, Continuous, Comprehensive.**

Employee Life Cycle Stages & VOICE Touchpoints

The **Employee Life Cycle** is divided into 8 stages, with specific **VOICE parameters and feedback triggers** at each stage.

Diagram illustrating the 8 Employee Life Cycle Stages and VOICE Touchpoints
  • Attract & Hire
  • Onboard
  • Develop Capability
  • Perform & Review
  • Recognise & Reward
  • Internal Mobility
  • Support & Well-being
  • Move On (Exit)

Standardized Data, Actionable Results

The VOICE Framework is built on a single, universal structure that ensures consistency, comparability, and reliability across all 8 life-cycle stages.

A Universal Framework

To ensure consistent, reliable, and employee-centric insights, we created a standardised **VOICE survey structure**. Feedback is always captured from the **actual consumer** (employee/candidate), not managers or HR.

  • Consistent measurement across all EX touchpoints.
  • Comparable scores across functions and time.
  • A unified **EX Index and 5-Star rating model.**
  • Data based on **real experiences**, not perceptions.
  • Continuous feedback at every HR transaction.

This becomes the backbone for all EX surveys from Attract → Move On.

The 7-Dimension VOICE Survey Framework

Every survey uses the same seven core dimensions, contextualised to the relevant EX stage. This is the standardized measurement backbone:

  • Design / Process: Was the process clear and well-structured?
  • System / Delivery: Was it executed smoothly (HR, tools, systems)?
  • Timeliness: Did it happen quickly and within expected timelines?
  • Communication: Was information clear, transparent, and timely?
  • Ease of Doing Business: Was the experience simple and friction-free?
  • Fairness: Was the process fair, unbiased, and consistent?
  • Overall Experience: How did the user feel during the experience?

This ensures every EX survey is standardized, measurable, and aligned to one consistent scoring system.

Enhanced EX Index Scorecard and Meter Visualization

From Metric to Management System

The EX Dashboard:

Real-Time Visibility and Insights. A dedicated software tool will:

  • Capture feedback instantly & Update EX Index daily.
  • Provide drill-down analytics.
  • Track trends (weekly, monthly, quarterly).
  • Display heat maps and performance comparisons.
  • Highlight low-scoring transactions.
  • Offer predictive insights on attrition & engagement.
  • Enable custom slices by BU, function, manager, level, demographic.

Why VOICE Works

This transforms EX from a static measurement into a **living, breathing management system**.

  • Real-time & Continuous: Captures feedback at the point of experience, not just annually.
  • Broad-Based: Includes feedback from both employees and managers across the life cycle.
  • Actionable Insights: Pinpoints specific pain points with clear ownership for improvement.
  • Culture of Listening: Builds trust by showing employees their voice matters.

The EX Index does not replace GPTW

It surpasses it and provides the missing layer of reality.


The EX Index represents the evolution of organizational culture measurement—from symbolic awards to real-time EX governance.

In a world where employee expectations change rapidly, the winners will be organizations that choose dynamic, real-time measurement over annual perception snapshots.

The EX Index is not just a metric—it is a movement toward transparency, accountability, and true employee-centricity.

It’s the only true indicator of Employee Engagement, Satisfaction & Experience.


Which results in a
Great Place to Work

We don’t just Measure, we help produce

Great Experience @ Work